In-House vs Managed Services: How to Choose the Best Partnership Strategy for Your Brand

Rakuten Advertising Main Stage  •  Solo  •  9:30 AM–10:00 AM


For many marketers, managing affiliates and partnerships in-house is highly appealing as it gives brands hands-on ownership of the day-to-day aspects of program management. From strategy and execution to outcomes and reporting, you’re the driving force for your own success.

However, while appealing in theory, the thought of hiring an experienced in-house affiliate expert coupled with internal stakeholders‘ own limited knowledge of the channel, can be intimidating and may make outsourcing affiliate program management the preferred option. 

Join Partnerize Co-Founder and SVP of Sales EMEA, Sean Sewell, as he makes a case for why any marketer's needs (and nothing else) should dictate their partnership management strategy. He will:

  • Showcase real-life examples of brands who have added multi-million-pound revenue streams, overperformed against budget and accelerated scalability in just a few months by in-housing partnerships 

  • Discuss the incremental growth opportunities in-housing enables, across all key performance metrics from AOV and CVR to GTV

  • Highlight how a tiered SaaS + Service model can help brands achieve long-term aspirations to move towards an in-house practice

  • Hear from expert advertisers and partners on when the best time is to move in-house–and why 

  • Provide insights and ideas that can help you drive partnerships success in 2023–and beyond, whatever your approach

SPEAKERS: